28 August 2023

First In Indonesia: Playground & Lifestyle Experience Expo For Men & Women All In One Place! #Embraceherday #Embracehisday



FRIDAY, SATURDAY, SUNDAY - NOVEMBER 24th, 25th, 26th 2023

Jakarta – Thursday, 24th Agustus 2023 – PT. Indonesia International Expo will be organizing an exciting expo for the first time in Indonesia, combining the communities and lifestyle experiences of women and men in one event titled 'it's His/Her day - Playground & Lifestyle Experience.' This event will take place for three days from Friday to Sunday on November 24th, 25th, 26th, 2023, at Hall 1-3A in the Indonesia Convention Exhibition (ICE) BSD City.

it’s His/Her day – Playground & Lifestyle Experience” will be the most captivating expo event in the fourth quarter for three days in 2023 in Indonesia. The main goal of hosting the inaugural edition of the 'It's His/Her day' expo in November this year is to reach a balanced target market or audience of men and women."

As for It’s Her day, it will serve as a gathering platform for communities and collaborations, targeting female visitors in an engaging expo event with enjoyable experiences all under one roof. In collaboration with SKINCARA, a Multi-Brand company that handles beauty products or brands from Korea, which have been widely acclaimed by customers globally.

This event collaborates with FIMELA Day, which aims to reach limitless women communities, bringing forth the theme of Breaking Boundaries through fun activities, inspiring workshops and talk shows, a beauty enthusiast bazaar, and even musical entertainment.

Also in collaboration with BUNDlifetainment as an information and entertainment channel targeting the Women's market. BUNDlifetainment will be a "safe place," a space for women to support each other, find entertainment, get information about the world of women, various tips and recommendations. It will feature inspirational women and various other entertainment content.

As for it’s His day’, it will serve as a gathering place for communities and collaborative events targeting male visitors "all in one place!" It will bring together communities of fashion enthusiasts, toy collectors, collectibles aficionados, and automotive enthusiasts (Modification Lifestyle, Motorsport Lifestyle, After Market).

Information about booth tenants in the It's Her Day area that can be explored during the three-day expo at ICE – BSD City is as follows: SKINCARA, Peripera, Natasha by dr Fredi Setyawan, Naavagreen, Y.O.U Beauty, Nature Republic, Nutropics & Elora, SAFF & Co, Kawai Gankyu, PIÉRRELLE, Holika Holika,, Roona,Amaterasun,  RoJA by MoJA , and many more.

Soulnation, initiated by Elite Indonesia, Djakarta Rules, and Garasi Drift, will also take part in the It's His day event.

Soulnation will present everything that makes up a man's soul, including modification lifestyle curated by The Elite Indonesia and Djakarta Rules, as well as motorsport lifestyle from Garasi Drift. Additionally, some tenants and brands have confirmed their participation in Soulnation at the It's His Day event, including Garasi 19, Indonesia Diecast Expo, and BF Goodrich.

Wall of Fades "The Biggest Denim Exhibition and Market in Indonesia" will be present at It's His/Her day. Wall of Fades (WoF) has become an eagerly anticipated annual lifestyle event, featuring denim exhibitions and local bazaars for various brands. This has been a tradition of Darahkubiru since 2008. This year, Wall of Fades joins the It's His Day event with the theme "Days Away."

In this year's Wall of Fades "Days Away," event-goers will experience more interactive content such as denim exhibitions, experimental corners, music performances, and activations from tenant brands that visitors can discover at the main event. As one of the largest denim events in Indonesia, Wall of Fades has played a significant role in providing education about denim and fashion for over a decade.

Visit one of the must-see art installation booths during the three-day It's His/Her day expo, precisely at the HOORA booth powered by LOL. This booth will showcase a unique and engaging personal photography experience with various photo effects, perspectives, and diverse backgrounds for creatively limitless photo experiences.

Don't forget, for visitors of It's His/Her day, there's an area offering food and beverages in Hall 3A. OH MY FOOD (managed by ICE) will collaborate with JAJARANS FESTIVAL. The collaboration between "OH MY FOOD x JAJARANS FESTIVAL" will provide an enticing culinary choice for visitors who want to snack or have lunch to dinner during the event. Several renowned FOOD VLOGGERS will also be part of the "OH MY FOOD x JAJARANS FESTIVAL" area.

In Hall 3A, besides the F&B area, ROJA by MoJa will also be present, featuring a Roller Skating or Roller Skate area with attractive spots. The Museum of Jakarta or MoJa is a modern museum with uniquely colorful and Instagram-worthy rooms that can be explored with Roller Skates. As we know, MoJa is located in two locations in Jakarta, namely GBK and Pantai Indah Kapuk (PIK). During the It's His/Her Day expo, ROJA by MoJa will be present throughout the exhibition.

According to Edwina Tirta, Partnership & Event Creation at Indonesia Convention Exhibition (ICE), "It's His/Her Day is an expo that combines the interests of playground and lifestyle experience communities for both male and female target markets. It will be vibrant and festive, taking place in 4 Halls from Hall 1 to Hall 3A at ICE BSD City. The main entrances to the It's Her Day area and the It's His Day area will be separate and engaging to pass through, although ultimately, inside the halls, visitors will come together. The entrance gates serve as a way to determine the number of male and female visitors, and it will be enjoyable with various booths and excellent tenant choices to visit, providing a thrilling expo experience, such as the Make Over Studio, a special area for makeup and skincare. The Hair Salon area for hair care and styling, the Nail Art Bar for self-pampering, and the Fashion Bazaar that will offer enticing fashion products for purchase throughout the exhibition, as well as It's His Day with all areas dedicated to male visitors, making it an exciting place to explore. It's going to be fun, and for food and beverage options, the curation and collaboration of OH MY FOOD & JAJARANS FESTIVAL are present."

Adam Saputra, VP of Marketing Communication at KapanLagi Youniverse, said, "FIMELA Day is Fimela.com's signature event, which will be part of the It's His/Her Day series of events. Besides increasing the visibility of the FIMELA Day event, it is hoped that through this collaboration, we can reach a wider female audience and contribute more to appreciating and supporting the role of women in Indonesia through content such as talk shows, workshops, fashion & beauty bazaars, and the musical entertainment that will be present at FIMELA Day."

Complete information about the event:

Event Title                   : It’s His/Her Day - Playground & Lifestyle Experience
Event Date                  : Friday, Saturday, Sunday - November 24th, 25th, & 26th, 2023
Event Venue                : Hall 1-3A, Indonesia Convention Exhibition (ICE) - BSD City
Promoted by               : Indonesia International Expo
Instagram Page           : @hisherday
Official Event Hashtags: #EmbraceHisDay #EmbraceHerDay

About Indonesia International Expo

PT Indonesia International Expo (IIE) is a joint venture between two leading companies, the Kompas-Gramedia Group and the Sinar Mas Group. IIE was established in 2011 to explore the potential of the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry that is growing in Indonesia.